Pointe-Claire Village’s main street has lost its grocery store twice in the past 17 months, most recently in August with the bankruptcy of L’Épicerie du Village after a mere four months of operation.
But it appears the grocery store in the village can’t stay closed for long.
The Lakeshore Rd. store will reopen Nov. 1 under new management. Euro-marché, a small Montreal-based chain of six grocery stores, is the new owner.
“We are quite sure we are going to be able to make it work,” controller Antoine Loutfi said of his company’s decision to move into the Pointe-Claire location.
Three of the six stores now operating on Montreal Island under the Euromar-ché banner were bankruptcies, Loutfi said.
He said the company turned them all around by offering a full range of fresh fruit and vegetables, butcher-cut meats, charcuterie and groceries that shoppers would expect to find in big stores like Metro or IGA.
The stores also offer value-added services tailored to the neighbourhood.
In the case of the Pointe-Claire Village store, Loutfi said, those services will include grocery home-delivery, something store officials expect will appeal to older residents. As well, the stores will feature high-quality prepared foods – from pizza to Italian specialties – for families pressed for time.
The company’s history and small size put it in a good position to do well in the hyper-local market, he said.
The news of the store’s opening is being welcomed by residents and Pointe-Claire Village merchants, including Roger Simard, a pharmacist who has made the revitalization of the village his mission.
Simard spearheaded the campaign that created an outdoor mural on the wall of the Lakeshore Rd. grocery store and was the owner of the ill-fated l’Épicerie du Village.
“I’m very very pleased,” Simard said on Tuesday. “My plan was to reopen a grocery store in the village. And even though I didn’t succeed, I am happy they are opening a grocery store in the village. The village needs a grocery store.”
He said the fact that the store is now newly renovated – a $340,000 investment he made in the store – will give the new owners a head start. “They only need to turn on the switch.”